The latest scam I've seen going is on TV - Okinawa Life, a diet pill that claims to mimic the dietary values of one of the longest-lived and healthiest populations on Earth. So yeah, okay - Okinawans traditionally live long and healthy lives. Statistically, that's true. Their diet consists largely of soy and legumes, sweet potatoes and very little rice or fish, as opposed to the majority of Japanese culture. Or, more precisely, their diet USED to consist of that type of food. Since the mid- to late-sixties their diet has slowly assumed more of a Western flavor (pun intended) - their fat intake has risen from 10% to 27% on average, and they're eating much more rice and bread in lieu of sweet potatoes. So that's half-truth #1. #2 is the constituents of the pills themselves. Their version of soy products is soy isoflavone, usually naturally occurring in soy beans, but the origin of these isoflavones is in question, as is their effect on any but an Oriental population. Zedoary is an herb that supposedly helps digestion, commonly known as White Tumeric. Although Okinawa Life claims the aid to digestion, no studies that I could find have indicated this property. Lastly, Goya, a bitter melon and a chief component of Okinawan fare when mixed with tofu and meat. Okinawa Life calls it the "nutritional king" of Okinawan diets, but unless it is mixed with the tofu and meat its benefits are questionable. Of course, you also have other "inert" ingredients - rice syrup, sweet potato powder, corn starch, soybean fiber, tuna fish oil and milk(?). They're inert, all right - and make up probably the majority of each pill, since the Daily Recommended Amounts of the "active" ingredients haven't been established scientifically. So once again you're buying a pig in a poke, a supposed nutritional supplement that will allow you to live to over 100 and do jumping jacks all the way. The reality is, I'm quite sure, very far from that. Price? After your first free 30-day trial bottle you'll be put on AutoPay for $34.95 a month for a bottle of 150 pills (5 per day). Not the MOST expensive snake-oil I've ever seen but not the cheapest, either. Let The Buyer Beware!